Traversing the cluster…
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The media-buying layer for Discord gaming communities. Sponsor the weekly competition your audience was going to enter anyway — your name on it, your logo on the trophy, cost-per-entrant reported back. $250 a challenge; $175 goes to the gamers.
A tournament sponsorship, then a social budget to promote the tournament — and still nothing where gamers actually spend the day.
Six figures, two days, and the value depends on whatever clips get cut afterwards.
Those clips go to Meta and TikTok, and you buy the same audience a second time.
Neither reaches Discord — where the squad is, between every match. No ads manager, no way in.
A gamer might open TikTok. They might watch a tournament. But before and after both, they're on Discord — it's where the squad is and where the next match gets organised.
Every other audience this size has a Business Suite, targeting and a self-serve buy. Discord has none of it. That's not a gap in a media plan; it's the whole gaming audience behind a door with no handle.
Cluster is the handle.
They pick up their phone between two matches and might see you on TikTok. They were on Discord before that, and they're back on Discord after. Discord is home.
Not banners bolted onto a chat app. Your brand inside the competition rather than beside it — buyable in an afternoon, measurable by Friday.
Your name on the weekly competition for a game you pick. They were going to play anyway.
Your creative on every image the bot draws, with your button under it. Swap it yourself, any time.
Your logo on the trophy the winner keeps on their profile. Not seen — kept.
Entrants, clicks, cost-per-entrant and eCPM, per week, with the servers it landed in named.
Two surfaces. One of them cannot be bought anywhere else, because it is inside a Discord server rather than next to it.
A gamer opens their profile, a leaderboard, a challenge or a game hub — each one is a rendered image, and your creative is part of it. 1 Discord placements.
The pages gamers land on from a shared profile or a challenge result. 18 web placements.
We do not hire match admins, book venues or run production. Software reads each game's own API on a schedule, so $175 of every $250 challenge reaches the players instead of the people running it.
Staff, venue, production, admin — before a single prize is paid
Software reads the game's API. Nobody is in a room.
Discord is where gamers actually live, and it has no ads manager. Cluster is the media-buying layer over it: placements across every community running the bot, and sponsored challenges gamers enter for the chance to win. Structured, measurable, and bought in a month.
Show up where gamers already are.
Sponsor the gameplay, not the content.
Own the whole network.
18 on the site · 1 in Discord
Combined membership of every server running the bot
Projection: reachable audience × 12 views, weighted by games sponsored. Not a measured number.
48 a year at this plan
Sponsor Profile of the Week. Every Sunday the week's Best Profile competition is decided live, announced in every server on the network, and cut into clips.
All prices in USD, per month, billed monthly unless you choose annual. No setup fees, no administration fees, no minimum term — cancel before the next cycle.
70% of what you pay goes to the players as prizes, on trophies carrying your logo. No setup fee, no admin fee, no agency. That's why the rest buys reach instead of overhead.
Brands spend, gamers play, owners earn. No side works without the other two, which is what makes it run without us.
One weekly challenge per game, 4 a month each, $1,000 per game per month. Gamer counts are linked, verified accounts — read from each game's own API, never self-reported.
You bring the audience; Cluster brings the monetization layer. Brands sponsor weekly challenges in the games your members already play, your members win the prize money, and you take a share of the platform fee on every one. Installing is free, and every stage below unlocks on one number: how many of them link a game account.
Install the bot, run your first challenge, and start linking gamers. There is nothing to pay, nothing to configure, and the bot never reads a message in your server.
Size alone doesn't unlock anything. A server with 50,000 members and no linked accounts earns nothing — the 500 is how we prove to a brand that the audience is real, and it is the same number for everyone.
Three other ways to reach the same gamers, and where each of them actually wins. The rows we lose are on the table too.
Cluster Software. One subscription. | Giveaway bots Free Discord bots run by the server itself | Tournament platforms Brackets, check-in, admins | Esports agencies Custom activations, per campaign | |
|---|---|---|---|---|
Reaches gamers inside Discord Where the audience already is, rather than a site you have to send them to. | Yes | Yes | No | Partly Usually by paying a creator to mention you. |
Results verified against the game's API The scoreboard cannot be edited by a participant or by the community running it. | Yes | No | Partly Match results are usually reported by players and settled by admins. | Partly |
Brand creative rendered into the product Placement inside the thing people came for, not next to it. | Yes | No | Partly Logo on a bracket page. | No |
Runs every week without you Sponsorship as a subscription, not a project with a launch date. | Yes | Partly Only while the server's own staff keep running it. | No | No |
Prize money funded and paid by the vendor No prize administration, tax paperwork or payout disputes on your side. | Yes | No | No | Partly |
No staff, venue or production required The cost line that turns a $250 activation into a $25,000 one. | Yes | Yes | No | No |
Impression and click reporting The numbers your media plan is measured on. | Yes | No | Partly Page views, not placement-level delivery. | Partly |
Published price You can decide without three meetings. | Yes | Yes | Partly | No |
Nothing here is operated by hand. The same architecture serves one server and a thousand.
Every response the bot gives is a 1200×630 PNG composed on the server from live platform data — profile, leaderboard, challenge, planet. No headless browser, no design tool, no per-card artwork. Layouts are data, so staff move any element on any card without a deploy, and the sponsor box is one of those elements.
Accounts are linked through each game's own API and re-synced on a schedule. A challenge standing is derived from the same numbers the game itself reports, which is why a result cannot be argued with — and why a brand's activation cannot be gamed by its own audience.
Creatives are selected per card and per rotation window, interleaved so adjacent cards carry different brands, and cached per creative so a rotation costs nothing to serve. Delivery is written to the same analytics pipeline as the website placements.
Challenges open, score and close on a schedule. Winners are decided by the data. Servers onboard themselves by installing a bot. There is no queue of work that grows with the number of communities, which is what makes the model scale without headcount.
Structured gamer attention on Discord: placements across clustergg.com and inside every opted-in server, and — from the Challenge tier up — sponsored weekly competitions carrying your brand in the games you choose. Not vague awareness, and not a banner next to the audience.
We do. Every challenge has a guaranteed minimum pool that Cluster funds and pays out. You're buying the competition and the name on it — no setup fee, no administration fee, no payout risk.
Every account is linked and verified against the game's own official API — rank, matches, wins. Nothing on Cluster is self-reported, which is the whole reason the audience can be described at all.
Yes. Every plan includes the brand portal: upload, swap and pause creatives whenever you want, and watch impressions and clicks per placement and per community. No ticket, no lead time.
No, and we won't pretend otherwise. Reach and placement counts are measured; the forward-looking impression number is a projection with its formula printed next to it. What is contractual is the placements and the challenges.
The weekly challenge for that game runs under your brand — on the card posted to every server, on the leaderboard, on the challenge page, and in the winners announcement.
Yes, and it's often better. We install the bot in your server, build the competitive layer and run the activation for the community you already have.
One month. Annual is discounted because it helps us plan prize pools, but nothing here is a lock-in.
Take the whole network for $6,400 a month — 24 challenges, every placement, and your name on every competition we run.
Or email partners@clustergg.com
